PRESS RELEASE
For Immediate Attention
30 September 2024

South Coast Tourism and Investment Enterprise Celebrates World Tourism Day with Hibberdene Beach Cleanup

In celebration of World Tourism Day on 27 September 2024, South Coast Tourism and Investment Enterprise (SCTIE), in collaboration with several key stakeholders, organized a successful beach cleanup at Hibberdene Beach. This initiative, which underscores the importance of environmental conservation for sustainable tourism, saw enthusiastic participation from various organisations and community members.

The event was proudly sponsored by Luckys Manaba, who came on board as the title sponsor, playing a key role in ensuring the day’s success. SCTIE was also joined by Ray Nkonyeni Municipality Waste Management, Coca-Cola, the Department of Forestry, Fisheries and the Environment, Tourism KZN, Government Communications and Information Systems (GCIS), The Port Shepstone Area committee and Ray Nkonyeni Municipality. Together, these stakeholders contributed to making the cleanup a meaningful step towards maintaining the natural beauty and environmental health of the KZN South Coast.

Deborah Ludick, Manager: Finance, HR and Administration at SCTIE, expressed her gratitude for the support shown by the stakeholders and local community. “World Tourism Day is a reminder of the role we all play in protecting our environment. Hibberdene Beach is not only a popular destination for tourists but also an integral part of our local ecosystem and a Blue Fag Beach. Today’s efforts demonstrate the power of partnerships in preserving our natural assets. We are especially thankful to Luckys Manaba for their generous sponsorship and to all the organisations that joined us in this endeavour.”

SCTIE remains committed to fostering collaborations that drive sustainable tourism while protecting the region’s rich natural heritage. World Tourism Day 2024 has not only been a celebration of tourism but also a reminder of the responsibility to protect the environment for future generations.

Ends

About KZN South Coast

Known as the ‘Paradise of the Zulu Kingdom, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts several permanently managed Blue Flag beaches and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous birds and wildlife, and it holds the title of ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which has played host to several high-profile events including The Bike Fest, The Conservation Symposium, The Ocean Festival, Uvukile Gospel Festival, Ugu Jazz, Ugu International Film Festival, and the South Coast Fever MTB & Trail Run Series, The Ugu Maskandi Festival

Issued by:
South Coast Tourism and Investment Enterprise (SCTIE)

Contact Number: 039 682 7944
Email:  info@sctie.co.za