PRESS RELEASE
For Immediate Attention
19 September 2024

KZN South Coast Product Owners Engage National Buyers in SAT Speed Marketing Session at Pumula Beach Hotel

The KZN South Coast continues to shine as a premier destination for business and leisure, with local product owners recently engaging national buyers at the South African Tourism (SAT) Speed Marketing Session held at Pumula Beach Hotel on 18 September 2024. This event provided an excellent platform for local tourism and hospitality businesses to showcase their offerings, creating valuable networking opportunities and fostering growth for both the region and individual businesses.

The four-day program saw national buyers immersed in the beauty and diversity of the KZN South Coast, with visits to key attractions that highlight the region’s unique blend of nature, culture and adventure. This experiential approach allowed buyers to gain first-hand insight into what makes the South Coast an ideal destination for tourists, encouraging long-term partnerships that will drive future tourism.

The event offered a dual benefit boosting the visibility of the South Coast as a vibrant destination while equipping local businesses with the chance to market their products to influential buyers in the tourism industry. Product owners were able to present their unique offerings from accommodation and adventure activities to cultural experiences, helping to secure deals that will enhance their growth and visibility on a national level.

“The Speed Marketing Session is a powerful tool for unlocking opportunities in the tourism sector,” said the Manager: Finance, HR and Administration of South Coast Tourism and Investment Enterprise. “By connecting local businesses with national buyers, we are not only promoting the region’s rich tourism potential but also empowering our product owners to expand their reach and secure new business opportunities.”

With its wealth of attractions, natural beauty and entrepreneurial spirit, the KZN South Coast is set to thrive as a leading destination in the tourism landscape.

Ends

Keep updated on all on South Coast activities by visiting the KZN South Coast website; following South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; and South Coast Tourism & Investment Enterprise on LinkedIn. And click here to check out previous SCTIE press releases. Watch why KZN South Coast is a top tourism destination here. Check out the latest Southern Explorer Route Guide for the KZN South Coast here.

Follow the hashtags #uncover #uncoverkznsouthcoast #uncoveradventure #kznsouthcoast

About KZN South Coast

Known as the ‘Paradise of the Zulu Kingdom, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts several permanently managed Blue Flag beaches and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous birds and wildlife, and it holds the title of ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which has played host to several high-profile events including The Bike Fest, The Conservation Symposium, The Ocean Festival, Uvukile Gospel Festival, Ugu Jazz, Ugu International Film Festival, and the South Coast Fever MTB & Trail Run Series, The Ugu Maskandi Festival

Issued by:
South Coast Tourism and Investment Enterprise (SCTIE)

Contact Number: 039 682 7944
Email:  info@sctie.co.za