PRESS RELEASE
For Immediate Attention
07 March 2022

Booming start to 2022 as KZN South Coast gets on the global tourism map

The year has got off to a promising start for tourism along the KZN South Coast with international stars scouting film locations; local tourism products selected for representation at international roadshows; and the business community welcoming the launch of the KZN South Coast Meeting Planner Guide.

“After two incredibly tough years, our tourism economy is finally opening up again and we’ve noted significant demand for the KZN South Coast’s business tourism offerings,” said Phelisa Mangcu, CEO of USCT. “Concerted efforts to promote the area’s ‘bleisure’ tourism opportunities, MICE offerings and dedicated film locations have certainly paid off, and we’re witnessing a big uptake in our business tourism sector. I think it’s safe to say, the KZN South Coast is now on the map as an international tourism destination.”

She said the launch of the Meeting Planner Guide was incredibly well-received at Meetings Africa: “We’ve already seen an uptake in business tourism enquiries. It’s the perfect one-stop business directory that makes planning business engagements so much simpler as it provides event organisers with a comprehensive listing of business conference, meetings, teambuilding and accommodation requirements.”

Having welcomed international film crews for wildlife documentaries, as well as setting the scene for international films and local shows – including SABC 3’s The Longest Date and ‘Trippin’ with the Kandasamys’ – it’s no surprise that the KZN South Coast is becoming established as a top film destination. This was highlighted by a recent visit from Hollywood superstar, Tom Cruise, who was spotted along the KZN South Coast scouting locations for filming.

Building on its extensive recovery efforts, South African Tourism (SAT) will be hosting its biggest, independent travel trade initiative in India – the annual SA Tourism Roadshow. This in-person roadshow will be the first mega-event post-pandemic and will travel to the four Indian cities of Delhi, Ahmedabad, Bengaluru and Mumbai from 7 to 11 March. SA Tourism has chosen five tourism products to feature on the roadshow – two of which come from the KZN South Coast. These include Wild 5 Adventures in Oribi Gorge and Shark Cage Diving KZN in Rocky Bay.

Paul Jefferys of Wild 5 Adventures said they’d been fortunate to engage with Indian-based travel operators through the ‘Virtually Yours’ travel roadshow hosted by SAT, but this would be the first in-person engagement.

“It’s definitely easier to engage face-to-face and I know a lot of effort has been put into developing relations with the Indian, Australian and New Zealand markets so this is a great opportunity,” said Jefferys, who added that the roadshow would continue in a virtual format for the Australian and New Zealand travel operators.

Jefferys explained that the five tourism products were selected across the tourism industry to showcase the diverse offerings from South Africa: “It’s incredible that two of the five products are from the KZN South Coast. It shows the diverse tourism offerings we do have, as well as the quality, level of service and value for money afforded visitors.”

John Miller of Shark Cage Diving KZN, said it was a ‘great privilege’ to be included in the roadshow. “The loss of international clients coming into South Africa because of Covid-19 hit us very hard,” said Miller, who started the organisation 13 years ago. “Shark cage diving is a big draw card for international tourists and a great way to let people experience sharks in their natural environment. There’s no need for diving experience, and anyone from six years old can do it – even non-swimmers!”

Miller said they were also invited by SA Tourism to participate in the virtual tour for the Indian market and they are so excited to finally meet with tour operators face-to-face.

“I hope we will get lots of clients from India – with everything we have to offer both land and sea. This exposure is going to be great for our business. We just have to sell our product and bring the people to the playground of Africa!”

On 24 and 25 February, the geographical footprint of the local tourism economy was further expanded with the launch of the innovative KZN South Coast Agri-CULTURE Tours to a very receptive visiting media. This initiative, which features six farmland venues within the beautiful hinterland region, further promotes the dynamic rural tourism offerings in the area. Visitors enjoying the Agri-CULTURE Tours are treated to a completely unique experience which includes everything from farm tours and produce sampling through to hiking, biking and fishing.

To access the KZN South Coast Meeting Planner Guide, visit www.visitkznsouthcoast.co.za. For more information on tourism offerings, download the free ‘Explore KZN South Coast’ app from Google Play and Apple stores, check out ‘South Coast Tourism’ on Facebook or YouTube, @infosouthcoast on Twitter or Instagram, or ‘Info Ugu South Coast Tourism’ on LinkedIn. Follow the hashtags #outdoorsarein #extendyourstay #beautifulbeaches #kznsouthcoast.

For access to all previous USCT press releases, please visit: https://www.visitkznsouthcoast.co.za/category/press-release/

/ENDS

All images are complimentary for media use, provided the correct photographer credit is included and the images are published in conjunction with the content supplied.

KwaXolo Caves (hiking).
(Image: Supplied by USCT)

Margate Fishing Pier.
(Image: Supplied by USCT)

Oribi Gorge Wild 5 Exreme Adventures.
(Image: Supplied by USCT)

Shark Cage Diving.
(Image: Supplied by USCT)

Ubumbano Homestead.
(Image: Supplied by USCT)

About Ugu South Coast Tourism

Ugu South Coast Tourism (USCT) is the official destination management organisation of the Ugu District Municipality in KwaZulu-Natal (KZN), South Africa. The Ugu District comprises four local municipalities that include Umdoni, Umzumbe, Umuziwabantu and Ray Nkonyeni. USCT’s mandate is to grow tourism within the KZN South Coast. This involves implementing marketing and development initiatives that are aimed at showcasing the diverse offerings and experiences of the South Coast as tourist destination. A board of directors oversees USCT, headed by CEO, Phelisa Mangcu.

About KZN South Coast
Known as the ‘Paradise of the Zulu Kingdom’, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts a number of permanently managed Blue Flag beaches, and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous bird and wildlife, and it holds the title for ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which also plays host to a number of high-profile events including the The Bike Fest, Uvukile Gospel Festival, Ugu Jazz, Ugu Film Festival and the South Coast Fever MTB & Trail Run Series.

Issued on behalf of: 
Ugu South Coast Tourism (USCT)

Disseminated by:
Olivia Jones Communications

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