Ugu South Coast Tourism launches #GoSouthKZN destination video to showcase local treasures
As the South African tourism industry continues to recover from the devastating impact of the pandemic, Ugu South Coast Tourism (USCT) has initiated a dedicated marketing campaign aimed at highlighting the #KZNSouthCoast as a prime tourism location with the launch of its innovative #GoSouthKZN destination video.
“Tourism is the lifeblood of our local economy and USCT is committed to igniting interest in the region, once again, to stimulate the local tourism market,” explained Phelisa Mangcu, CEO of USCT. “Before the arrival of the Covid-19, we were on a drive to position the KZN South Coast as one of the country’s key destinations, and we’ve now put this campaign into high gear, actively promoting the region across a number of dedicated platforms.”
The three-minute marketing video promotes the many unique tourism attractions found within the #ParadiseoftheZuluKingdom, from the many coastal attractions for which the area is renowned, through to the hinterland tours, golf courses, extreme adventures and relaxing venues. Drawing on the incredibly relaxed yet invigorating #KZNSouthCoast spirit, viewers are given a glimpse of such sites as the Wild Gorge Swing, KwaXolo Caves Adventures and Aliwal Shoal while touching on activities such as surfing, beachside horse riding, mountain biking, boating and hiking.
“The #GoSouthKZN destination video is a great marketing tool that we can use to create positive exposure for the KZN South Coast at events such as trade shows, trade workshops and various media engagements,”continued Mangcu. “It’s a really impactful visual tool that will also actively promote this area through social media platforms such as YouTube, Instagram, Facebook, LinkedIn, and the free-to-download Explore KZN South Coast app.”
Check out the #GoSouthKZN destination video on https://youtu.be/kOm2w2e0RHQ or the website, www.visitkznsouthcoast.co.za, or #Visit the ‘South Coast Tourism’ Facebook page, or @infosouthcoast on Twitter.
About Ugu South Coast Tourism
Ugu South Coast Tourism (USCT) is the official destination management organisation of the Ugu District Municipality in KwaZulu-Natal (KZN), South Africa. The Ugu District comprises four local municipalities that include Umdoni, Umzumbe, Umuziwabantu and Ray Nkonyeni. USCT’s mandate is to grow tourism within the KZN South Coast. This involves implementing marketing and development initiatives that are aimed at showcasing the diverse offerings and experiences of the South Coast as tourist destination. A board of directors oversees USCT, headed by CEO, Phelisa Mangcu.
About KZN South Coast
Known as the ‘Paradise of the Zulu Kingdom’, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts a number of permanently managed Blue Flag beaches, and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous bird and wildlife, and it holds the title for ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which also plays host to a number of high-profile events including the The Bike Fest, Uvukile Gospel Festival, Ugu Jazz, Ugu Film Festival and the South Coast Fever MTB & Trail Run Series.
Issued on behalf of:
Ugu South Coast Tourism (USCT)
Olivia Jones Communications
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Olivia Jones Communications
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