Boost for tourism and the local economy with the launch of the South Coast Tourism and Investment Enterprise

PRESS RELEASE
For Immediate Attention
13 July 2022

Boost for tourism and the local economy with the launch of the South Coast Tourism and Investment Enterprise

It was an historic occasion for the KZN South Coast recently with the launch of the newly-formed South Coast Tourism and Investment Enterprise (SCTIE) which is set to attract investment and position the region as a prime tourism destination.

“The KZN South Coast is a region of unlimited potential and opportunities, from tourism and agriculture through to film and real estate investments – there is incredible potential to turn this interest into a success,” explained Dr Sipho Nzimande, Chairperson of South Coast Tourism and Investment Enterprise. “The formulation of the South Coast Tourism and Investment Enterprise as the official economic development arm will allow us to proactively identify and unlock the full tourism and investment potential of this region.”

Attended by representatives from Ugu District Municipality, government and private sector stakeholders, the launch included the unveiling of the newly created SCTIE logo, with development plans for the region outlined.

The SCTIE is an amalgamation of Ugu South Coast Tourism (USCT) and Ugu South Coast Development Agency (USCDA). The two entities have been merged in order to optimise service delivery, enhance efficiencies and cut costs. As the official economic development arm, this new entity is mandated to drive the economy of the region through positioning it as a tourism and investment destination.

The core functions of SCTIE include tourism growth and investment attraction. The entity will also operate as the local tourism authority representing tourism businesses in the region.

SCTIE will position the KZN South Coast as:

  • An accessible, year-round, leisure destination of choice in South Africa, with diverse nature and outdoor experiences both on land and in water;
  • A premier beach destination and one with rich cultural and heritage offerings;
  • A value-for-money, family destination; and
  • A destination for small, intimate meetings and conferences.

The SCTIE will also attract investment to the region across all sectors through:

  • Pro-active packaging of investment opportunities;
  • Linking business and government, as well as businesses with various sectors and value chains;
  • Marketing business offerings of the district;
  • Positioning the region as a one-stop-shop for business support, opportunities and information;
  • Linking emerging businesses with funding opportunity agencies; and
  • Attraction of big business and forging of partnerships between big business, foreign and local business.

To find out more the KZN South Coast, download the free ‘Explore KZN South Coast’ app from Google Play and Apple stores; visit the ‘South Coast Tourism’ on Facebook or YouTube; @infosouthcoast on Twitter or Instagram; ‘Info Ugu South Coast Tourism’ on LinkedIn; www.visitkznsouthcoast.co.za to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more!

To access previous USCT press releases, visit: https://www.visitkznsouthcoast.co.za/category/press-release/

/ENDS

Phelisa Mangcu (SCTIE CEO) and John Irven (Chairperson for Port Shepstone & Hibberdene Tourism Area Committee)

South-Coast-Tourism-and-Investment-Enterprise-SCTIE-launch

Cllr.-P.H-Mthiyane-Madam-Mayor-for-Ugu-District-Municipality

South-Coast-Tourism-and-Investment-Enterprise-SCTIE-employees

Cllr.-S.-Mqadi-Mayor-for-Ray-Nkonyeni-Municipality

Sandile-Dlomo-SCTIE-Board-Member-and-Phelisa-Mangcu-SCTIE-CEO

Dr.-Sipho-Nzimande-SCTIE-Board-Chairperson-Joy-Crutchfied-SCTIE-Deputy-Board-Chairperson-and-Tim-Hilliar-COGTA-Deputy-Director

Mr.-MM-Mbili-Municipal-Manager-for-Ray-Nkonyeni-Municipality

Iqonga-Lakho-Poetry-Ensemble

Mr.-Thanda-Ncane-Ugu-Business-Association

Ms.-Ayanda-Zondi-Director-for-Tourism-Transformation-at-KZN-Economic-Development-Tourism-and-Environmental-Affairs

Vusi-Zuke-and-Atang-Maboee-from-Idwala-Industrial-Holdings

About KZN South Coast

Known as the ‘Paradise of the Zulu Kingdom’, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts a number of permanently managed Blue Flag beaches, and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous bird and wildlife, and it holds the title for ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which also plays host to a number of high-profile events including the The Bike Fest, Uvukile Gospel Festival, Ugu Jazz, Ugu Film Festival and the South Coast Fever MTB & Trail Run Series.

Issued on behalf of:

South Coast Tourism and Investment Enterprise (SCTIE)

Disseminated by:
Olivia Jones Communications

For more information please contact:
Olivia Jones Communications
Cell: 083 653 1720
Email: media@oliviajones.co.za

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